Goal-Oriented ‘Commitments’ and ‘Create a Challenge’ Features Capitalize On Endomondo’s Unique Social Approach to Exercise
COPENHAGEN, Denmark – Jan. 06, 2015 – Staying motivated is a crucial aspect to keeping New Year’s fitness resolutions. To help, Endomondo has released an update for the very popular Endomondo Sports Tracker iOS and Android app that includes two new goal-oriented means for keeping users focused on fitness ambitions.
The first tool now available enables users to create their own private challenge and invite select people to take part directly from the app. With more than 300,000 participants in some of Endomondo’s public challenges, it is a proven motivating concept that is now launched in a more personal version which can be tailored to every user’s needs.
The second new feature is called ‘Commitments’ and allows users to set a weekly, personal fitness goal from the app. Users can choose a weekly performance schedule before selecting a specific sport in which to participate. It is then possible to review weekly activities via the app and get notified of the progress made towards the goal.
Mette Lykke, Endomondo’s Co-founder & CEO, said she believes the social fitness micro-communities that emerge from the creation of simple challenges become invaluable motivational tools helping others along a path to fitness.
“Endomondo was built on the core belief that social interaction and support are key motivators when it comes to people getting and staying fit,” Lykke said. “In 2015, Endomondo intends to philosophically change how people use social networking for the purpose of fitness. The launch of Commitments and Create a Challenge are the first steps towards that aspiration.”
Founded in 2007 and now with nearly 30 million fans worldwide, Endomondo stands apart from other activity tracking apps because it helps users connect with like-minded people and encourages the sharing of experiences and support in achieving collective goals. Operating on most GPS-enabled smartphones, Endomondo lets people track workouts, analyze performance, and aids in the discovery of new activities and insights so people become and stay active. Users can send friends real-time pep talks while they exercise, compete against friends for fun, challenge co-workers, and share it all across popular social networks.
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Jim Llewellyn, for Endomondo