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Posts from the ‘Press News’ Category

Entirely New ‘Endomondo Life’ App Debuts for iPhone 5s As Free, Stand-Alone, All-Day Activity Tracker

M7 Coprocessor Utilized to Monitor Complete Breadth of Daily Movement

COPENHAGEN, Denmark – August 28, 2014 – Always seeking to deploy the latest mobile technologies that make fitness fun, Endomondo has launched an entirely new ‘Endomondo Life’ tracking app exclusively for iPhone 5s. The free, stand-alone app utilizes the smartphone’s specialized M7 coprocessor to monitor motion throughout an entire day without draining the phone’s battery.

Endomondo Life records the number of steps an individual takes while carrying their phone during the course of daily activities. Using that data, along with height and weight information, the app calculates calories burned with an option to see estimated distance traveled. Read more

Endomondo Fitness App Now Connects With Samsung Gear Fit and Gear 2

Compatible with 17 Samsung Android Smartphones

COPENHAGEN, Denmark – August 13, 2014 – Furthering support for wearables, Endomondo today announces integration of its popular Endomondo Sports Tracker app with the Samsung Gear Fit and Samsung Gear 2.  Endomondo’s new feature is compatible with 17 of Samsung’s Android smartphones linking to the two devices.

Endomondo paired with the Gear Fit or Gear 2 lets users start, pause or stop a workout without reaching for smartphones. Data such as distance, time exercising, calories burned and more can be displayed, and the built-in HR monitor is supported on Gear 2. Users can also set the smartwatch’s display to be light or dark for easy viewing. Read more

Endomondo for Windows Phone Receives Second Major Update in Two Months

Popular Fitness Tracker Adds Bluetooth Low Energy Heart Rate Monitor Support And Major Updates to Social News Feeds

COPENHAGEN, Denmark – June 10, 2014 – Fulfilling a promise to continuously develop features for Windows Phone users, the Endomondo Sports Tracker app is being upgraded again this week, its second revision since April.

By adding support for Bluetooth low energy heart rate monitors, Endomondo is delivering on the most requested feature among the popular app’s Windows Phone enthusiasts. Furthermore, people will note major enhancements to Endomondo’s news feed feature. Read more

Endomondo Launches Major Update to Prepare Windows Phone App for Future Feature Additions

COPENHAGEN, Denmark – April 10, 2014 – Setting the stage for popular feature offerings down the road, a redesigned Windows Phone update was released today for the Endomondo Sports Tracker app. This is Endomondo’s first major update for Windows Phone in more than a year. Read more

First Brand Pages Appear for Powerade and Jabra On Popular Endomondo Social Fitness Network

Brands Can Now Connect with 20 Million Fitness Fans Worldwide Through New Page Concept on Endomondo

COPENHAGEN, Denmark – Jan. 21, 2014 – In an effort to bolster compelling website content while providing brands a way to connect with fitness enthusiasts, Endomondo this week launched a Brand Pages service for its very popular fitness social network (Endomondo.com). The first companies taking advantage of this new platform are Powerade and Jabra — two well-known brands in the fitness/exercise market.

Mette Lykke, Endomondo’s CEO, said the new Brand Pages solution bundles together many of the compelling innovations Endomondo has developed and launched over the last two years. Additionally, she noted companies with Brand Pages can populate the Endomondo network with engaging stories, updates and links that will further enhance the experience of Endomondo’s energized and dedicated user base.

“Companies with Brand Pages at Endomondo will be able to utilize our services to construct specific Challenges for users, organize and promote events, share specialized routes for exercise, host giveaways, and contain it all at a single destination,” Lykke said. “We believe this will make our website even more interesting and engaging, and further our goal of making fitness social, interactive and fun.”

Bachir Zeroual, Global Director of Marketing Ventures for The Coca-Cola Company, said Endomondo’s new service is a cost-effective means for delivering intriguing content to a target market, which is why Powerade jumped at the opportunity to develop Brand Pages. And with a portfolio of assets that includes the likes of the FIFA World Cup and Olympics, there will be plenty of opportunities for Powerade to leverage various partnerships in creative ways that will surely interest Endomondo’s audience.

Jabra, which develops audio products catering to fitness devotees, also saw obvious benefits to establishing Brand Pages. Suzaan Sauerman, Global Senior Director of Consumer Solutions at Jabra, said, “The active market is a key sector for Jabra and our partnership with Endomondo adds tremendous value in helping us deliver a richer user experience and push the boundaries of wireless sound. Interacting with end users has always been a core element of our product development and Endomondo’s brand engagement provides the ideal platform for us to expand our reach and offer value to build closer relationships with our target market.”

Along with its social network, Endomondo developed the Endomondo Sports Tracker mobile app which turns GPS-enabled smartphones into a personal trainer and social motivator capable of scheduling a training program, tracking workouts, analyzing performance, and can aid in the discovery of new activities and insights into fitness so people become and stay active. Endomondo stands apart from other activity tracking apps in its strong focus on social interaction, and helps users connect with like-minded individuals to encourage the sharing of experiences and support in achieving collective goals. Users can send friends real-time pep talks while they exercise, compete against friends for fun, challenge co-workers, and share it all across social networks.

For more information, please contact Endomondo at b2b@endomondo.com .

About Endomondo:
Founded in 2007 by fitness enthusiasts, Endomondo developed a social fitness network (Endomondo.com) and fitness tracking mobile app (Endomondo Sports Tracker) available on seven mobile platforms and operating on most major smartphones.

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Media Contacts:
Jim Llewellyn, for Endomondo Mette Lykke, Endomondo CEO/Co-founder
JimL@Comunicano.com, 323.810.7685 media@endomondo.com, +4530761290

Failure or Success of New Year’s Fitness Resolutions

Resolve to Exercise Could Depend on Right Tools, Support and Approach

COPENHAGEN, Denmark – Dec. 18, 2013 – Countless studies and surveys have shown that people determined to get fit in the New Year frequently fall short in their attempt. Even with the best of intentions, many people quickly lose their drive to exercise. But with the right tools, support and mindset, perhaps the chance of success can be increased.

Endomondo, developers of the very popular Endomondo Sports Tracker smartphone app and social fitness network, witnessed a 58 percent increase last year in weekly exercise activities amongst users from mid-December through the first week of January. And while usage in most countries declined during the second half of January, all countries showed increased activity in February – thus showing that mobile technology can be a useful force in getting fit. Read more

Endomondo Fitness App Runs Past 20 Million Users and Reaches Profitability

One Billion Miles Logged – Primarily Within Running, Biking and Walking

COPENHAGEN, Denmark – Oct. 16, 2013 – The Endomondo Sports Tracker fitness app has reached the 20 million user milestone while remaining a popular, highly rated fitness app across most mobile operating systems.  The milestone was reached just as Endomondo celebrated the 5th anniversary of the 2008 launch of its first mobile app. Read more

Personal Training Plans Now Available In Endomondo Sports Tracker App

Smartphones Become Personal Trainer and Coach With New Service Offered to Endomondo Premium Subscribers

SAN FRANCISCO, CA – August 30, 2013 – Using mobile technology to create a personal workout schedule that meets desired goals is one of the most requested features sought by the 18 million users of Endomondo’s mobile app and fitness network. For Endomondo Premium subscribers, just such a tool will become a reality Friday, Aug. 30 with the beta launch of Endomondo Training Plans available online and to iPhone/Android users. All users are invited to try out the new feature as part of a free Endomondo Premium trial. Read more

Endomondo Releases BlackBerry 10 Fitness App

Free Endomondo Tracking App Now Available at BlackBerry World

SAN FRANCISCO, CA – May 15, 2013 – In response to millions of clamoring fitness fans all over the world, the very popular Endomondo Sports Tracker mobile app has been made available for download from BlackBerry World to service the BlackBerry 10 operating system. Read more

Death of New Year’s Fitness Resolutions: Most Countries Don’t Follow Through, But A Select Few Do

Endomondo Social Fitness Community Shows More Activity in US, Norway, Spain and Poland While Many More Countries Have Drop-Off in January

SAN FRANCISCO, CA – April 23, 2013 – To learn if people followed through on New Year’s workout resolutions and if exercise continued during colder months, developers of the Endomondo Sports Tracker mobile app and social fitness network looked at user activity from Dec. 2012 through the third week of March 2013. While usage dropped in many countries, the percent decrease was noteworthy, as well as the fact that some regions actually boosted exercise beyond the first half of January. Read more

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