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ENDOMONDO—THE SOCIAL FITNESS APP AND NETWORK

Isn’t training, getting in shape and losing weight more fun when you are doing it with friends? Wouldn’t it be great to track your workout in just about any form of distanced-based outdoor fitness endeavor, analyze the results, challenge your friends, get encouragement from them, and engage with your social community for support, comeraderie and mutual or joint training activities?

You can do all that with Endomondo Sports Tracker!  The first Social Fitness Network.

This breakthrough service, founded in November 2007 and launched in September 2008, is has twelve million users in 200 countries, and up to 25,000 downloads a day. Endomondo brings together cutting-edge technology, including location-based GPS, with social networking capabilities to motivate users toward more fun and greater fitness. It turns your smartphone into your ultimate social fitness tool!

Why work out alone, when you can workout with, compete against, get encouragement from or even challenge your friends both locally and anywhere else?  You can use Endomondo Sports Tracker if you are a runner, walker, cyclist–or other distanced-based outdoor sports enthusiast–for fun, fitness or even serious training. Endomondo is perfect for everyone from mom’s desiring to come together a couple of times a week to get into shape, all the way to competitive performance athletes readying for that next big challenge.

Using GPS, the app tracks route, distance, duration, split times, calorie consumption, and more, while providing audio feedback on performance. The Endomondo app offers a full history with previous workouts and statistics, as well as a localized route map for each workout. On certain handsets, the app also supports integration with the built-in music player and different heart rate monitors.

Endomondo Sports Tracker also incorporates community and social features that allows users to challenge friends and share results. With Endomondo:

  • You can see what your friends and colleagues on Endomondo are doing right that minute, send your encouragement, tease them, challenge them, or join them for a run, walk or workout.
  • Your friends can see what you are doing and meet up with you, measure themselves against you, help you hold to your goals.
  • You can get groups together for social fitness or to train for an competitive or charitable event.
  • See your results improve by having a community of supporters and friends to share the journey, commiserate and drive each other onward to greater success.

Endomondo Sports Tracker is currently available on seven mobile platforms (iOS, Android, RIM, Windows Phone, Symbian, Windows Mobile, Java) and more than 400 handsets and supports almost all GPS phones.

The app can be downloaded for free and a premium version is also available for $4.99.

For more information, please visit www.endomondo.com or follow @Endomondo on Twitter.

THE FOUNDERS:

The Fast Endo: Christian

Christian holds a M.Sc. in Engineering from The Technical University of Denmark, and has before co-founding Endomondo worked as management consultant at McKinsey & Co. Beside his professional experience, Christian has worked with some of the largest running events in the world, and has a background as runner himself. That is why Christian finds the cross field between mobile technology, business opportunities and sports a very interesting place to play!

Christian ended his professional career as a 400m runner in 2004, but later found the joy of long distance sports. During the early Endomondo days he completed his first marathon run and over the following years he completed a 30 km cross-country run, 90 km cross-country skiing race, 300 km road biking race and 3 km open water river swim, which is also known as the Swedish Classic! An event he did together with Jakob and other members of the Endomondo team.

The Female Endo:  Mette

Mette is co-founder of Endomondo and she is responsible for marketing, PR and partnerships within these fields. Prior to becoming an entrepreneur, Mette worked with McKinsey & Co – primarily with strategy across different sectors. Mette also has a background from a large newspaper where she worked as a researcher and journalist – experience that come in handy when dealing with PR. Mette holds a master’s degree in Political Science from the University of Aarhus.

Sportswise, Mette used to be an active horseback rider in both dressage and show jumping. After eight years at a competitive level, she decided to pursue other, less time consuming sports. Nowadays, Mette is primarily into fitness since this is much easier to combine with life as an entrepreneur.

The Casual Endo: Jakob


Jakob has a combined passion for sports and the mobile and Internet industry, which is key to understanding his passion for Endomondo and healthy living. Jakob holds a master’s degree in Political Science from the University of Copenhagen. Before founding Endomondo, Jakob spent some years at McKinsey & Co, focusing on the media industry within the field of strategy and M&A.

Jakob is an avid athlete and generally likes any sport that is available where he is. While being at university, Jakob used to worked as a professional ski instructor in France and was still part of the Danish Interski Team in 2011. He loves to surf, but recently (2011), he also completed a Swedish Classic, which is four different races: 90 km cross-country skiing race, 30 km cross-country run, 300 km road biking race and 3 km open water river swim.

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