Endomondo Challenge in Poland: T-Mobile donates $300,000 (US) to Disabled Kids
The recent Polish challenge, “Help Measured in Kilometers,” went beyond a challenge’s usual purpose. It managed to engage over 250,000 people in Poland (which is typically the number of users joining Endomondo global challenges) to support disabled children.
The challenge went from June to September. Every two weeks we announced a goal such as how many kilometers could be done collectively by tracking running, cycling, mountain biking, fitness walking, hiking or skating. Disabled people were invited to participate, too, by tracking their wheelchair and hand-biking activities. Challenge participants managed to track more than 40 million kilometers, which is 100 times more than the distance from Earth to the Moon.
As a result, T-Mobile donated 1 million Polish Zlotys (more than $300,000 US) to disabled kids. T-Mobile CEO Miroslav Rakowski said it was the first time in T-Mobile history they cooperated with a tech company on such a big project. We were very happy to see Endomondo and its users could be a valuable, energetic tool for charity and we hope there will be similar projects in the future.