Smartphones Become Personal Trainer and Coach With New Service Offered to Endomondo Premium Subscribers
SAN FRANCISCO, CA – August 30, 2013 – Using mobile technology to create a personal workout schedule that meets desired goals is one of the most requested features sought by the 18 million users of Endomondo’s mobile app and fitness network. For Endomondo Premium subscribers, just such a tool will become a reality Friday, Aug. 30 with the beta launch of Endomondo Training Plans available online and to iPhone/Android users. All users are invited to try out the new feature as part of a free Endomondo Premium trial.
The new, feature-rich addition to Endomondo’s service allows runners to devise a regimen that meets specific fitness goals. The customizable plans take into account a user’s current training level, days per week they prefer to exercise, duration for reaching an achievement, and much more. Crafted schedules adjust dynamically as the user progresses with the plan. To accomplish fitness objectives effectively, Endomondo employs a diverse interval training methodology that enhances variety and intensity of personalized programs so workouts are engaging, motivating and fun.
To create a personalized Training Plan, users first log on to the Endomondo website and decide whether the primary goal is to be able to run a given distance or to be faster along a distance. Users can choose one of the following distances: 5k, 10k, Half Marathon, Marathon, or a custom distance. Users then answer two questions that help determine their current fitness level so the right combination of workouts and training intensity can be devised. Finally, users choose among the suggested plans, select a beginning and end date for the training period, and number of days per week for workouts.
Once a plan is generated, the activity schedule is delivered to the user’s Endomondo Sports Tracker mobile app. Push notifications are offered at specified times to remind people of workouts planned for that day. To monitor progress, a Training Plan tab has been added to the app’s main menu and gives a glimpse at past performance and the future workout schedule.
Mette Lykke, Endomondo’s CEO & co-founder, said multiple sub-features are included in the new service to keep users motivated. Specifically, she noted that “the app’s audio coach plays a significant role in Training Plans. Audio feedback is used to inform people of upcoming interval and pace to run.”
All users are invited to go to Endomondo and redeem the coupon code TRAINING-PLAN (case sensitive) for a free 30-day trial. The voucher code is for single use before September 15, 2013; can only be used once for a new Premium account; cannot be combined with other promotions, discounts or coupons; and requires a payment method be entered for activation.
Along with the new feature, Endomondo is announcing a subscription price increase for Endomondo Premium services. The price change will go into effect in the fourth quarter of 2013 with rates rising to $3.99/month (an increase of one dollar) or $29.99/year (an increase of $10). The price increase WILL NOT impact current Endomondo Premium subscribers who will be grandfathered in at their current rate.
With 18 million users joining since launch in 2008, Endomondo remains a highly rated, free mobile app that turns GPS-enabled smartphones into a personal trainer and social motivator capable of tracking workouts, analyzing performance, and can aid in the discovery of new activities and insights into fitness so people become and stay active. Endomondo stands apart from other activity tracking apps in its strong focus on social interaction, and helps users connect with like-minded people to encourage the sharing of experiences and support in achieving collective goals. Users can send friends real-time pep talks while they exercise, compete against friends for fun, challenge co-workers, and share it all on Facebook, Twitter or across the Endomondo social network.
Jim Llewellyn, for Endomondo
Mette Lykke, Endomondo CEO & Co-founder
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