Endomondo Vision, Mission and Values
We’ve come a long way from our humble beginnings as a team of only three. Today we are 48 Endos strong and in a recent trip to San Francisco we had a meeting to discuss our vision, mission and values as we move forward.
After a brainstorm session (48 heads are better than one) this is what we came up with:
Vision:
A world where everybody exercises.
Mission:
To motivate people to become and stay active by making it more engaging, more social, and more fun to exercise.
Values:
Keep Challenging:
- Push your own limits
- Encourage each other
- Be one step ahead of competitors
Be Human:
- Be respectful and approachable to everyone
- Trust that your colleagues share your passion
- Help each other out and give constructive feedback
Stay Focused:
- Have the guts to say no
- Avoid scope creep & fail fast
- Be the user and remember what we are here for
Empower Our Users:
- Present our users with the best social fitness tool that supports & adds value to their active lifestyle
- Listen & respond to our users
- Keep the social fitness tool simple & don’t allow technology to become a barrier
Be Passionate:
- Put yourself and love into it
- Show it with enthusiasm & inspire the people around you
- Don’t ever give up
Stay Crazy:
- Have the courage to try new things
- Avoid corporate BS
In staying with the overall theme of being passionate, creative and crazy, the Copenhagen office got some aerosol art to cement our values. Endo street cred?
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It’s 9:23 pm central time May 31,2012 and my three rides totalling 39.98 miles plus 20 points didn’t record on the national leader list. Yet now points are showing up for June. Mine are just lost.I rode for nothing unless somebody wakes up and gets this corrected with all the other riders that lost points and mileage…
Hi Peter, I’m sorry to hear that your miles were not properly recorded. Please visit our customer service forum at getsatisfaction.com/endomondo. You’ll be able to get the help you need there. Cheers, Angela
Thanks for sharing the results of your collective storm. Great to see strong “human value” over numerical values.
Keep up this work! Your app and website has help me create a circle of friends and monitor my fitness/cycling. Just to brag, I’ve lost over 50lbs in 6months and all my workouts are being logged on your site.
I truly value your work, thank you!
Hi Ernest, that’s awesome! We’re so happy that we’ve been able to help you achieve your fitness goals. We love our Endos! Cheers, Angela
I just wanted to say that I have recently started running and taking more exercise. When I started I found it a real challenge to keep going. I bought myself a Garmin and somebody put me on to your site. Now with my pace, distance run and heart beat measurements all being uploaded onto Endomondo I can see exactly how hard I am working, how consistent I am with my running and understanding better how to pace myself better to make my running more enjoyable. I love looking at my results and analysing them.
Your stated mission “To motivate people to become and stay active by making it more engaging, more social, and more fun to exercise” has succeeded with me, I am definitely much more motivated and exercise is much more fun. Thanks, Shaun.
Hi Shaun, that’s SO great to hear! We’re happy that we’ve been able to help keeping running fun and motivating for you, it’s what we love! Cheers, Angela
Its working guys. The feedback that I receive from Endomondo as a cumulation of all my workouts is incredibly motivating. Thanks. BTW, are your calorie calculations correct? I also use a HRM. What formulae do you use for calorie calculations?
Anyways congratulations and great work. If you guys need support in India anytime, give me a shout.
Your mission seems coherent and it certainly is a by-product of pure passion. What I don’t actually like here is putting so much pressure on achievements, pushing limits etc. (unless it concerns only your team and not the users you address your software to). For many people out there sport _is_ about constant betterment, but even more people just feels well running, biking, hiking etc. For them, the idea of “pushing limits” actually kills the fun of doing sport.
Good luck and keep up the good job. [It's sad to hear about the ads on the app, but it's ok as far as the app is good].