Endomondo, Kimberly-Clark’s Scott Brand and the Bicycle Federation of Wisconsin Challenge Wisconsin Residents to Get Up & Ride!
News Release: Endomondo Sports Tracker app provides challenge participants with progress tracking and social support
Endomondo Sports Tracker, the app that turns the mobile phone into a full-fledged personal trainer in your pocket, is encouraging Wisconsin residents to Get Up & Ride! Endomondo has teamed up with Kimberly-Clark’s Scott® Brand and the Bicycle Federation of Wisconsin (Bike Fed www.challenge.bfw.org) for a four-month Wisconsin Bike Challenge.
The Challenge is open to all Wisconsin businesses, organizations and residents 18 and older. It begins at the start of National Bike to Work Week on Monday, May 16, 2011, and runs through September 30, 2011.
Participants will earn points based on the number of miles and trips they make each day, both for transportation that replaces vehicle use, such as commuting or grocery shopping, as well as recreational riding.
All points are tracked with the Endomondo app and posted to a special campaign website featuring the Endomondo social community. Participants can send messages to inspire and motivate friends and co-workers with audio feedback and pep talks, plus challenge them to compete against each other.
Individuals will be entered into prize drawings of more than $3,000, including a Trek bike and Trek recreation package, and will receive one entry for each point earned. Prizes are awarded on a monthly basis based on transportation bike points, with grand prizes given away at the end of the Challenge for both recreation and transportation points.
“With Endomondo, individuals, companies and organizations of all types can easily sign up for their own sites and manage campaigns such as the Wisconsin Challenge,” said Mette Lykke, co-founder, Endomondo. “Participants in any distance-based sports challenges can track their progress, as well as share the experience with friends and other challenge participants through Endomondo’s social features.”
“We are excited to partner with Endomondo in order to challenge our employees and neighbors to a healthier commute and give them an easy and accurate way to track their rides,” said Aric Melzl, senior brand manager for Kimberly-Clark’s Scott brand. “One of the most beneficial features of the Endomondo site for the Wisconsin Challenge is that participants can motivate and compete with each other, creating a real sense of community.”
Launched in November 2007, Endomondo Sports Tracker turns the mobile phone into a full-fledged personal trainer. The app can be used for running, cycling, walking and all other distance-based outdoor sports. Using GPS, the app tracks route, distance, duration, split times, calorie consumption, and more, while providing audio feedback on performance. The app offers a full history with previous workouts and statistics, as well as a route map for each workout. On certain handsets, the app also supports integration with the built-in music player and Bluetooth heart rate monitors from Polar and Zephyr.
Endomondo Sports Tracker also incorporates community and social features that allow users to challenge friends and share results. Endomondo Sports Tracker has more than 3 million downloads with 10,000 to 15,000 new downloads per day. It is available on seven mobile platforms (iOS, Android, RIM, Symbian, Windows Phone, Windows Mobile, Java) and more than 250 handsets and supports almost all GPS phones.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 138-year history of innovation, visit www.kimberly-clark.com.